The Pill

The Midnight Ad, "THE BEAUTY OF APATHY" was written by u/harry_potters_mom and posted on r/MidnightPaper.

The text for the ad was as follows:

THE BEAUTY OF APATHY YOUR FRiEnDS AT AuDIN CORPoRATIONS KNOW THE PaIN OF EMOtION! SAY GoODBYE TO GRiEF AND ALL OtHER PeSKY HUMaN EMOTIOn WHEN YOu TAKe DOuXECOITE, OR JUsT CaLL US D! JUsT CaLL XXX-XXXX-XXXX, OR IF THaT DOEsN'T WOrK JuST EMaIL US AT XXXXXXXXX@XXXXX.COm!!!! WE ARE lOOkING FORwARD TO ERAsING YOuR HOPeS AnD DREaMS!

Description:

"The Pill," or Douxecoite, is a Chemical-Type Oddity created by the Audin Corporation with the apparent effect of nullifying all human emotions, such as grief.

There is, however, a darker side-effect, as it also appears to erase all hopes and dreams of whoever takes it. How long either effect (the emotion-nullifying and the hope-nullifying) lasts, or whether they are permanent, is unknown.

The Audin Corporation have the potential of being a Corporation-Type Oddity, if a Midnight Article or Ad was written specifically about them.

Email Exchange:

The Ad for The Pill (Douxecoite) contained an email address and a phone number. The user, Avery, who posted the article was sent them an email, and actually got a response. The exchange was as follows.

Avery sent the following message:

To: XXXXXXXXXXXX@XXXXX.com Subject: Customer Hello! I received an advertisement in a newspaper called the Midnight Paper. I would like to know more about Douxecoite, since I may be in need of it. My phone number is XXX-XXXX-XXXX. Please respond soon.

Yours,

Avery.

Avery then received the following message in return:

HeLLO DEaR FAN!

WE TRuLY APPReCIATE THE EMaIL. YES, D IS VeRY EFFeCTIVE! WiLL YOU BE PuRCHASING THE PrODUCT???

REmEMBER, WE KNoW WHerE YOU LIvE,

AUDiN COrPORATION

This exchange reveals that the contact information was indeed provided by the Audin Corporation in order to sell their product, and that they are aware of where Avery lives. Whether this is due to the fact that the Midnight Paper was delivered to Avery's address (if the Audin Corporation traced the paper there) or if they have other means to find out Midnight Paper recipients' addresses is unknown.